01 · Consumer Brands & Retail
From running shoes to skincare, consumers increasingly ask AI for the shortlist before they shop. Inner Labs shows whether your products make the recommendation — how they are described against competitors, which retailers and reviews AI cites, and what gets a competing SKU chosen instead.
The questions that matter
What your customers are asking AI.
A sample of the high-intent prompts we configure and track for this vertical — by market, language and persona.
"What are the best running shoes in India for daily training under ₹10,000?"
"What is the best niacinamide serum in India?"
"Should I buy Nike Pegasus or Adidas Supernova for daily runs?"
What we track
AI discovery, configured for consumer brands & retail.
Decision moment: The AI shortlist that becomes the cart. That is the moment this programme is built around.
Relevant product lenses
Product and SKU inclusion in AI shopping answers
'Best of' list inclusion, rank and narrative
Retailer, review and creator source influence
Recommended, mentioned and missing states
Next vertical
Real Estate
Begin
See how AI is shaping your brand's next decision.
Bring us your brand, competitors and category. We will show you the questions that matter and how AI currently answers them.
A 20-minute working session, not a sales deck.