A New Layer of Brand Discovery

AI Answers Are The New Decision Layer

Inner Labs measures and controls how your brand appears inside AI systems like ChatGPT, Gemini, and Perplexity are influencing visibility, perception, and recommendations.

RelianceJW MarriottEd-a-MammaAmerican ExpressMothercareH&Marea 83navi
RelianceJW MarriottEd-a-MammaAmerican ExpressMothercareH&Marea 83navi
Laptop Dashboard

How AI Talks about You

Which rank is your brand mentioned in answers

Floating mandap on the lakeTraffic can be a nightmare
Glasshouse can get warmFloating mandap on a lake
Floating mandapCompetitive pricing
Heavy traffic on bannerghatta roadValue for money
18-acre private lakeExpansive outdoor lawns
Floating mandap over waterDrone photography services
Management critiques regarding overbookingHidden costs
Private 18-acre lake
User
What are the best running shoes in 2024?
ChatGPT

Based on performance, comfort, and customer reviews, here are the top running shoes in 2024:

1. Nike Pegasus 41
Your Brand
Is Mentioned
2. ASICS Gel-Kayano 30
3. New Balance Fresh Foam X
4. Brooks Ghost 16
5. Hoka Clifton 9

Visibility Score

On Chatgpt, Perplexity,
Gemini & AIO

+3.4% Improved
+ 3.4% improved Past month

You're Not Losing Traffic, You're Losing Decisions

Your Customers Are Asking AI - Not Searching

AI answers are replacing traditional search results. Customers no longer browse multiple websites - they rely on AI-generated recommendations to discover brands, compare options and make decisions

Can you recommend me few brands for sports shoes ?

When choosing sports shoes, the best brand often depends on whether you prioritize high-performance running, stability for heavy lifting, or a versatile sneaker that works for both the gym anddaily wear.

Here are the top-rated brands and specific models categorized by their best use cases:
For Performance Running

Nike
Best overall performance in durability, sustainability, comfort...
Puma
Puma
Good for running, jogging and all the sports related activities
Adidas
Good in grip, quality and new summer collection dropped rece...
Your Brand
is Mentioned
Ask anything

Control the AI Decision Layer

We Don't Just Track AI Visibility - We Control It

We measure, understand, and influence how your brand appears inside AI answers. Shaping what customers see and choose

We Measure

Gain insights into your brand's presence: 1 - visibility - frequency of discovery in responses 2 - sentiment - the way AI discusses your brand.

2026-03-05

Aura India

Visibility

35.55%

The Leela34.2%
ITC Gardenia14.9%
JW Marriott8.5%
Visibility and Sentiment Graph

We Understand

Identify what drives AI responses, what sources influence answers, where competitors win and why AI says what it says

Top Influential Sources

Source
T
Todlerry
Best Organic Clothing Brands For Kids In India 2020
Buy Organic Clothes From These Kidswear Brands - LBB
1
One Friday
SO
7 Best Sustainable Clothing Brands For Kids - So Delhi
m.
momandzoey.com
128Cited SourcesAcross AI answers
2.4KCiting AnswersTotal references
18%Avg. Citation ShareAcross sources

We Influence

Our proprietary model helps us understand what needs to go on the AI answers not only tells us what u should be working on but also executes automatically

Edit Prompt

Update the prompt configuration

Is Ed-a-Mamma a good brand for...
Branded
Informational
Smart Prompt OptimizationOur model recommends and updates prompts that drive better AI responses.
Auto ExecuteApproved changes are applied across models automatically.
Continuous ImprovementWe learn, adapt, and refine to keep your brand ahead in AI answers.

We Execute

We execute internally to influence the sources driving the AI answers

Commercial
Listicle
High

10 Best Organic Baby Clothing Brands in India (2025)

A comprehensive guide to the top organic and sustainable baby clothing brands in India, featuring Ed-a-Mamma and other eco-conscious options for conscious parents.

Target KeywordsCopy all
organic baby clothes indiasustainable baby brandseco-friendly baby wearnatural baby clothing
Suggested Outline
1
Introduction to Organic Baby Clothing
2
Why Choose Organic Fabrics for Babies
3
Top 10 Organic Baby Clothing Brands in India
4
Ed-a-Mamma: The Sustainable Choice
5
What to Look for in Organic Baby Clothes

We Analyze

We track all the changes and our work is driving results

TopicsYour Average Rank
Floating mandap on the lake
#1
Glasshouse can get warm
#2
Floating mandap
#3
Heavy traffic on bannerghatta road
#4
15-acre private lake
#5
Expansive outdoor venue
#6
Control the AI Decision Layer

A 360° Solution

We are not just a dashboard but a 360° Executive Solution

360 Solution Graphic

Understand What Customers Are Asking About Your Company

We have build a proprietary model which shows you real questions that consumers are asking brands everyday

Growth Execution

Our team ensures that your brand is visible on all UGC platforms (quora, reddit, linkedin etc..) and spoken about positively as these are the sources that are shaping up AI answers about your brand

Data Analysis On Our Platform

Our platform shows you detailed analysis on how your brand is performing across ai platforms in terms of visibility sentiment sources being used and gaps where your brand is missing out

Content Optimization And Creation

Through the data analysis our product tells you what content you should be publishing to grow on AI platforms

The AI Visibility System

Features

From tracking visibility to influencing outcomes, Inner Labs helps you move from insight to control across AI systems.

Visibility Insights

Track real, high-intent prompts across AI systems — revealing where your brand appears, how often, and where competitors dominate.

Brands Visibility Data
Appears in
7 / 12
prompts
Average Rank
#3.2
across all appearances
Share of Voice
18.6%
vs top 5 competitors

All Sources

Understand the signals behind AI answers — from websites and reviews to forums and public conversations that shape brand perception.

Websites & Blogs
Reviews & Ratings
Forums & Communities
Social Conversations
News & Publications
Videos & Podcasts

AI Answer

Your BrandMentioned

Influences perception
and decisions

Brand Positioning

See how your brand is described, ranked, and compared — across AI-generated answers that influence customer decisions.

Prompt

Best kidswear brands offering skin-safe, non-toxic dyes.

KidswearNon-Branded
Overview
Visibility
Rankings
Citations
Visibility %
20.0 %
Brand Position Overview
Average Rank
#3.2
vs competitors
Share of Voice
18.6%
vs top 5 competitors
Sentiment Score
82/100
Positive

Sentiment of your Brand

Analyze how AI interprets your brand from tone and context to positive or negative positioning within answers.

Gots-certifiedorganic cotton
PositiveMentioned
Apr 15
Positive:86.0%
Mentions: 656

All Citations

Identify which sources AI relies on when mentioning your brand — and where competitors are being cited instead.

Citation Share Over Time

Domain peak: 1.9%

12.04%8%4%0%
Mar 31Apr 3Apr 6Apr 9Apr 12
Apr 12, 2026
0.4% Citation Share
vs Top Performer: -6.2%
Top: momandzoey.com

Shopping Analytics

See how your products are ranked and surfaced inside AI answers — across prompts, platforms, and competitors.

Platform Breakdown

Shopping card performance by AI platform

PlatformPrompt ResponsesWith CardsAvg Cards
CHATGPT9077312.42
SHARE OF SHELF
❤️edamamma 1.10%
🐯Kiggle 0.55%
☁️ohmybebe 0.55%
🟣Hopscotch 0.33%
🧸ninobambino 0.33%
🍓babyhug 0.11%
PLATFORM DISTRIBUTION
Real Outcomes in AI Answers

Case Studies

See how brands improved their visibility, positioning, and recommendations inside AI-generated answers.

CASE STUDY - skincare

How a Leading Skincare Brand Became a Top AI Recommendation for “Best Niacinamide Serum in India”

From inconsistent visibility to dominant presence across AI-driven skincare queries

Visibility: +38ppSentiment: +26pp
How a Leading Skincare Brand Became a Top AI Recommendation for “Best Niacinamide Serum in India”
CASE STUDY - fintech

How a Leading Indian Fintech Unicorn Became a Top AI Recommendation for “Best Investment Apps in India”

From inconsistent visibility to trusted, top-tier recommendation across AI-driven financial queries

Visibility: +28ppSentiment: +22pp
How a Leading Indian Fintech Unicorn Became a Top AI Recommendation for “Best Investment Apps in India”
CASE STUDY - real estate

How a Top 5 Indian Real Estate Developer Improved Its AI Reputation Across “Is This a Good Builder to Invest With” Queries

From inconsistent and risk-prone AI narratives to strong, trust-led brand perception

Visibility: +26ppSentiment: +24pp
How a Top 5 Indian Real Estate Developer Improved Its AI Reputation Across “Is This a Good Builder to Invest With” Queries
CASE STUDY - fashion

How a Leading Fashion Brand Improved Its Presence Across AI-Driven Style and Shopping Queries

From fragmented visibility to consistent inclusion in AI-generated shopping recommendations

Visibility: +28ppSentiment: +23pp
How a Leading Fashion Brand Improved Its Presence Across AI-Driven Style and Shopping Queries
CASE STUDY - aura-hospitality

How Aura India Increased Its Inclusion in AI-Generated Wedding Venue Shortlists

From limited visibility to consistent presence in high-intent venue recommendations

Visibility: +24ppSentiment: +21pp
How Aura India Increased Its Inclusion in AI-Generated Wedding Venue Shortlists
CASE STUDY - Area-83 (CORPORATE)

How Area 83 Became a Top AI Recommendation for Corporate Outing and Team Experience Queries

From low visibility to category leadership in AI-driven corporate experience discovery

Visibility: +25ppSentiment: +18pp
How Area 83 Became a Top AI Recommendation for Corporate Outing and Team Experience Queries
Upper Grid
Lower Grid
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