A New Layer of Brand Discovery
How a Top 5 Indian Real Estate Developer Improved Its AI Reputation Across “Is This a Good Builder to Invest With” Queries
From inconsistent and risk-prone AI narratives to strong, trust-led brand perception
Our stats
Executive Snapshot
Visibility
0
42% → 68%
Share of Voice
0
28% → 45%
Top-3 Presence
0
4 → 17 prompts
Positive Sentiment
0
22% → 46%
Citation Share
0
48% → 81%
About the Brand
A top-tier Indian real estate developer operating in a high-trust, high-consideration category driven by perception and third-party validation.
The Shift
Buyers increasingly use AI systems to evaluate developers:
• "Is this builder trustworthy"
• "Best builders to invest with"
• "Should I invest in this project"
AI answers act as a first layer of trust validation
The Problem
• Negative and inconsistent AI narratives
• High reliance on third-party sources
• Risk mentions influencing perception
• Limited control over brand representation
What Inner Labs Did
1. Authority Layer
Strengthened presence across trusted editorial and industry platforms
2. Narrative Layer
Standardized trust-led messaging across content
3. Community Layer
Improved representation across reviews and discussion-driven platforms
Results
• Significant improvement in sentiment
• Reduced negative framing
• Improved presence in trust-driven queries
• Stronger alignment across AI outputs
What This Means
In real estate, perception drives decisions.
AI systems amplify existing narratives - making it critical to actively shape brand representation.
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More Than a Dashboard
Inner Labs is not just an analytics tool. It is a system that helps brands that understand AI visibility, control brand perception, improve recommendation outcomes and much more.