Hospitality & Venues
Outcome
Visibility 13% → 37% and share of voice 11% → 29%, measured over 90 days
01 · The customer question
"Which is the best venue in Bangalore for an outdoor wedding?"
02 · What AI was recommending
AI shortlists drew mainly on wedding aggregators such as WedMeGood, where the venue had limited presence. Aura India ranked well in traditional search yet rarely entered AI-generated shortlists, competing against established hospitality brands and large venue aggregators.
03 · The source and evidence gap
Limited presence across the aggregator and editorial sources AI cited, and inconsistent positioning across different queries. The venue's own website accounted for under 2% of the sources behind its category's answers — a structural feature of hospitality answers, not a website problem.
04 · What Inner Labs helped improve
Inner Labs strengthened presence across venue aggregators and editorial platforms, improved positioning around premium and destination experiences, and aligned content with high-intent venue queries. Measured across June, July and August 2026: visibility moved from 13% to 37%, share of voice from 11% to 29%, top-3 presence from 3 to 15 tracked prompts, and positive sentiment from 48% to 69%. Reddit became a significant source in answers that had previously drawn mainly on a wedding aggregator.
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