A New Layer of Brand Discovery
How Aura India Increased Its Inclusion in AI-Generated Wedding Venue Shortlists
From limited visibility to consistent presence in high-intent venue recommendations
Our stats
Executive Snapshot
Visibility
0
13% → 37%
Share of Voice
0
11% → 29%
Top-3 Presence
0
3 → 15 prompts
Positive Sentiment
0
48% → 69%
About the Brand
Aura India is a premium wedding and event destination competing with established hospitality brands and large venue aggregators.
The Shift
Wedding discovery is increasingly driven by AI queries:
• "Best wedding venues near Bangalore"
• "Top destination wedding locations"
• "Luxury wedding venues India"
AI answers generate shortlists before users explore options.
The Problem
• Low visibility in AI-generated shortlists
• Strong competition from established brands
• Limited presence across aggregator-driven sources
• Inconsistent positioning across queries
What Inner Labs Did
• Strengthened presence across venue aggregators and editorial platforms
• Improved positioning around premium and destination experiences
• Aligned content with high-intent venue queries
Results
• Increased inclusion in AI-generated shortlists
• Improved presence across high-intent queries
• Stronger positioning against established competitors
What This Means
In hospitality, AI-driven shortlists shape early decision-making.
Visibility in these recommendation sets is critical for consideration.
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More Than a Dashboard
Inner Labs is not just an analytics tool. It is a system that helps brands that understand AI visibility, control brand perception, improve recommendation outcomes and much more.