01 · The customer question
"What are the best running shoes in India for daily training under ₹10,000?"
02 · What AI was recommending
AI shopping answers assembled the category without the brand: competing SKUs were recommended with prices, retailers and review citations, while the brand's flagship trainer was absent.
03 · The source and evidence gap
Product pages were thin, retailer listings were inconsistent, and the independent review evidence AI relied on simply did not include the product.
04 · What Inner Labs helped improve
Inner Labs mapped SKU-level inclusion across models, prioritised the missing product information, retailer availability signals and independent review evidence, and tracked the product's movement into AI shopping shortlists.
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